Portfolio / #WelcomeToDigiPen Social Media Series

After seeing some overjoyed newly accepted DigiPen Dragons from the previous Spring on Instagram, I created the hashtag #WelcomeToDigiPen and a campaign to celebrate New Student Orientation Week (the week before school starts). Each day of that week, I reposted a message from the now incoming freshmen to build excitement for the first day of school. It was fun to reach out to the students and they were happy to be included. I continued to use the hashtag whenever I saw acceptance messages on any social platform.